 PRODUCT STRENGTH
Powering up you sales begins by growing and selling Garden Leader branded products. Garden Leaders are the best…the champions of the garden! Improve your sales strength by offering Garden Leader brand plants from seeds, plugs, liners and cuttings. For extra sales energy use Garden Leaders soil mix which is also packaged for your retail customers.
PACKAGING PUNCH
For knockout sales always use Garden Leader tags and Garden Leader pots. This is the combination required for the best product presentation. Plant retailers maximize their sales when they get the best matchup for impulse purchases. Packaging means everything when sales are on the line.
OVERPOWERING DISPLAY
Plant purchasing is over 90% impulse so display and merchandising is extremely important. Build displays using Garden Leader signs. The bigger the display the better! Make your display and greenhouse attractive using Garden Leader bench tape. Set up your point of purchase displays near the entrance or close to the check out counter for maximum sales impact.
HEAVYWEIGHT ADVERTISING AND PROMOTION
Advertise the Garden Leader guarantee and promote the guarantee, which will tell your customer that you are a leader. Grow the Leaders and sell the Leaders. Be aggressive with the Garden Leader guarantee program because secret products don't sell! Promoting the Garden Leader guarantee will tell your customers that they can't loose by buying Garden Leaders from you. Garden Leaders help lower your risk so shout it out!
WEAK PROFIT
Garden Leaders don't cost you any more. They ARE the premium brand on the market. You should charge more for Garden Leaders. Garden Leaders should be priced equal to or above any other brand and they should be priced 20% above non-branded varieties. Garden Leaders will increase your profit.
TO BUILD CUSTOMER CONFIDENCE
Garden Leaders are guaranteed! What a great way to build the confidence of your consumer customers. This guarantee guarantees that your customers will come back to you to buy more Garden Leaders.
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